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Sameer Rajani
All work

Lead follow-up · Cash home buyer

Every lead answered in seconds, from ads and cold calls alike

A CRM for a cash home buyer that replies to every new lead instantly and keeps following up, so nobody has to chase.

Result
13automations that reply to and follow up with every lead
Client
Cash home buyer
Tools used
GoHighLevel, Zapier, Google Ads, SMS, Email
Real Estate Lead Follow-Up interface

How it works

step by steplive

  1. 01

    New lead

    from ads or calls

  2. 02

    Sorted

    by source

  3. 03

    Instant reply

    text + email

  4. 04

    Follow-ups

    until they respond

The automation that tags and sorts lead replies
FIG. 01The automation that tags and sorts lead replies
$3.12M in deals, tracked by where each one came from
FIG. 02$3.12M in deals, tracked by where each one came from
How ad leads move from first contact to closed deal
FIG. 03How ad leads move from first contact to closed deal
All open deals at a glance
FIG. 04All open deals at a glance

The problem

Leads came in from Google Ads and from a cold calling team. The owner needed to know which source was working, reply to every lead fast, and follow up without doing it all by hand.

What I built

  • 01Separate tracking for ad leads and cold call leads
  • 02An instant text and email the moment a lead comes in
  • 03Protection against the same lead being added twice
  • 04Replies sorted automatically, with an alert for hot leads
  • 05Follow-ups at 7, 21, 30 and 90 days for leads who go quiet
  • 06Appointment reminders and an auto-text when a call is missed
  • 07Simple dashboards and inbox views for the owner
  • 08A 22-page manual so the owner can run it without a developer

What changed

  • Every lead gets an instant reply and a clear next step
  • The owner can see exactly which source brings in deals
  • $3.12M in deals tracked by where they came from
  • The owner runs the whole system on their own
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